Jody Nelson

Campaign: Press Release Distribution Strategy Planner Live example

I created campaign assets to support a planner tool to help clients plan, organize, and track their news distribution so every announcement delivers greater impact. To promote it, I developed a cross-channel campaign aimed at generating leads among prospective clients. The campaign also served as a resource for Sales to share with existing clients, reinforcing our expertise on the topic. Deliverables included the guide itself, LinkedIn ads, social media content, email communication and landing page graphics.