Jody Nelson

Campaign: Google Performance Max

I designed campaign assets for an initial Google Performance Max campaign targeting a PR audience searching for terms like “press release distribution.” This cross-channel campaign extended across YouTube, the Display Network, Google Search, the Discover feed, Gmail, and Google Maps, enabling us to reach a wider audience. The goal was to drive traffic to a landing page where users could learn more and submit a form for additional information. My work included creating ads in multiple sizes as well as a set of videos tailored for the campaign.