Campaign: Google Performance Max

The Goal

Launch a Google Performance Max campaign targeting users actively searching for terms such as “press release distribution.”

The objective was to increase visibility across Google’s ecosystem and drive traffic to a dedicated landing page where users could learn more and submit a form for additional information.

My Role

Led creative development for the campaign, designing ad assets and video variations across multiple formats and placements.

I translated campaign messaging into adaptable visual assets that met Google’s size and placement requirements while maintaining brand consistency.

Approach

Because Performance Max distributes assets dynamically across multiple channels, flexibility and clarity were essential.

I designed static ads in multiple size variations to support placements across YouTube, Display, Search, Discover, Gmail, and Maps. Each asset needed to remain clear and effective across a wide range of sizes and placements.

In addition to static creative, I developed a series of short video variations optimized for campaign placements. The focus was on concise messaging, strong visual hierarchy, and clear calls to action that would perform effectively across formats.

Every asset was built with scalability in mind, ensuring the campaign could run cohesively across Google’s ecosystem without compromising clarity or brand alignment.

Deliverables

• Static ad variations in multiple required dimensions
• Short-form video assets adapted for campaign placements

Impact

The campaign established a structured creative foundation for Performance Max within the PR audience segment, delivering cohesive assets designed to drive qualified traffic and support lead generation efforts.