Campaign: Google Performance Max

The Goal

Launch a Performance Max campaign targeting users searching for terms such as “press release distribution,” while testing different visual approaches to determine what resonated most effectively.

The objective was to drive traffic to a landing page where users could learn more and submit a form for additional information.

My Role

Led creative development for the campaign, designing ad assets and video variations across required formats and placements.

I translated campaign messaging into adaptable visual assets optimized for distribution across YouTube, Display, Search, Discover, Gmail, and Maps while maintaining brand consistency.

Approach

I developed multiple creative variations exploring different visual treatments, layout structures, and emphasis points to evaluate how design direction influenced engagement. Assets were adapted across multiple sizes and video formats to support distribution across YouTube, Display, Search, Discover, Gmail, and Maps.

The creative was designed to work alongside campaign messaging and platform CTAs, prioritizing clarity and visual impact to support conversion intent.

Deliverables

• Static ad variations in multiple required dimensions
• A/B tested short-form video assets adapted for campaign placements

Impact

The campaign provided a refined set of creative assets designed to support performance testing and drive qualified traffic within the PR audience segment.