Jody Nelson

Campaign: Google Performance Max

I created campaign assets for a second Google Performance Max initiative designed to test performance against our initial campaign. Targeting a PR audience searching for terms such as “press release distribution,” the effort ran across YouTube, the Display Network, Google Search, the Discover feed, Gmail, and Google Maps to maximize reach. The objective was to drive traffic to a landing page where users could learn more and submit a form for additional information. My work included a series of ads in multiple sizes as well as a set of videos tailored for the campaign.