Project: Workiva Partnership Video

Short-form video created to support a landing page highlighting a strategic partnership.

The Goal

Create a concise, visually cohesive video that reinforced the value of the partnership and strengthened the overall landing page experience.

The video needed to clearly communicate collaboration, maintain brand consistency, and support the page’s primary message without distracting from it.

My Role

Led the project from storyboard through final delivery, partnering with the content team to translate approved messaging into a cohesive visual story.

I developed the storyboard, shaped the motion and pacing, and produced the final video for integration into the partnership page.

Approach

Working from approved messaging, I structured the video to prioritize clarity and flow.

I began by building a visual storyboard to establish structure and pacing before before moving into full video production. From there, I developed the motion, transitions, and typographic treatments to ensure the final piece felt cohesive and aligned with brand standards.

Because the video lived directly within a landing page, it needed to support the message without overpowering it. Every decision around pacing and visual emphasis was made with integration and readability in mind.

Impact

The final video added a dynamic storytelling element to the page, reinforcing the partnership and strengthening overall brand credibility.