Project Assets
Promote BW’s market share positioning across Instagram, X, Facebook, and LinkedIn to increase awareness and drive traffic to the website.
The campaign aimed to strengthen brand authority while encouraging users to learn more or submit a press release.
Led the design and execution of social media graphics across multiple platforms.
I partnered with the marketing team to translate approved messaging into clear, visually engaging social assets tailored to each platform.
Because the focus was on market share, clarity and credibility were essential.
I prioritized strong visual hierarchy and concise messaging to ensure the data felt authoritative without overwhelming the viewer. Assets were adapted for platform-specific dimensions and engagement patterns while maintaining consistent branding.
Each graphic was designed to balance informational content with a clear call to action, guiding users toward the website.
The campaign reinforced BW’s market leadership positioning across social channels and provided visually cohesive assets designed to increase awareness and support traffic to the website.