Develop practical, visually engaging resources that provided clear guidance on holiday press release strategy.
The infographics were designed to help clients plan ahead, identify timely angles, and understand optimal distribution timing during a high-traffic seasonal window. Both pieces were featured on a seasonal landing page and incorporated into client communications.
Led the design and development of both infographics.
I developed clear visual structures that made the content easy to scan, understand, and apply while maintaining alignment with brand standards.
Each infographic addressed a different planning need.
7 Steps to Holiday PR Success was designed as a step-based framework, guiding users through key strategic considerations such as audience selection, timing, messaging, and optimization. Large numeric markers and clearly defined content blocks created a straightforward, actionable flow.
Holiday Press Release Distribution Timeline was structured as a planning grid outlining major holidays, recommended send windows, and suggested story angles. A table format with defined columns organized dense information into a layout that could be quickly scanned and referenced during campaign planning.
Across both pieces, hierarchy, spacing, and consistent seasonal illustration elements balanced helpful guidance with a festive but professional tone.
The infographics provided clients with timely, actionable planning tools while reinforcing the company's expertise in seasonal press release strategy.