Campaign: SEO Best Practices Checklist for Press Releases

The Goal

Develop a practical SEO checklist resource to help clients improve news release visibility in search results.

The campaign aimed to generate leads among prospective clients while also giving Sales a clear, shareable resource that reinforced the company’s expertise in press release search optimization.

My Role

Led creative development of the checklist and supporting campaign assets across digital channels.

Working in collaboration with the content team, I translated approved messaging into a structured, visually clear resource. When needed, we refined language to better align with visual hierarchy and usability, ensuring the final asset felt cohesive and easy to navigate.

I also designed the supporting creative for LinkedIn ads, social posts, email communications, and landing page graphics.

Approach

Because the subject matter focused on SEO best practices, clarity and organization were critical.

I structured the checklist to feel actionable and easy to reference, using visual hierarchy and spacing to break down key strategies into digestible sections. Layout decisions prioritized readability while maintaining consistency with brand standards.

The supporting assets emphasized the practical value of the checklist and encouraged users to visit the landing page to learn more.

Deliverables

• SEO best practices checklist (downloadable resource)
• LinkedIn ad creative
• Social media graphics
• Email campaign visuals
• Landing page graphics

Impact

The campaign positioned the company as a credible resource in search optimization while providing Sales with a structured asset to support client conversations. It delivered a cohesive cross-channel rollout designed to increase awareness and support lead generation efforts.