Create a clear set of materials that helps potential volunteers understand how the foster program works and encourages participation at Billerica Cat Care Coalition.
The project focused on turning detailed program information into visuals that are easier to understand and share.
Led the design of campaign assets supporting the organization's foster recruitment efforts.
I created an educational infographic, social media graphics used to promote it, and a Foster FAQ PDF that provides additional detail for prospective volunteers. I also reorganized and refined the FAQ copy to make the information easier for potential volunteers to navigate.
Foster programs often involve a lot of information about responsibilities, timelines, and expectations. My focus was to break that information into clear, manageable sections.
The infographic introduces the foster process step by step and highlights key information for people who are considering fostering. Supporting social graphics were designed to promote the infographic and help extend its reach.
The Foster FAQ expands on those topics with additional detail. I redesigned the layout and updated the structure of the copy so the information is easier to scan and reference.
Across the assets, consistent typography, color, and layout help the materials feel connected while serving different purposes.
The final materials provide Billerica Cat Care Coalition. with a set of resources that support volunteer outreach and help explain the foster program more clearly to potential caregivers.
