Jody Nelson

Bold design. Sharp instincts. No fluff.

Campaign: Investor Relations and Public Relations ABM Retargeting

I created campaign assets to support an account-based marketing (ABM) retargeting initiative focused on driving landing page form submissions from previous website visitors. The work included A/B tested display ads in multiple sizes and copy variations, as well as LinkedIn graphics, all tailored to engage two core audiences: public relations and investor relations.

Public Relations Project Assets

Display Ads (A/B with Copy Variations)

Display Ads A
Display Ads A
Display Ads B
Display Ads B

LinkedIn Ads (2 Ad Groups with A/B with Copy Variations)

Ad Group 1, Ad A
Ad Group 1, Ad B
Ad Group 2, Ad A
Ad Group 2, Ad B

Investor Relations Project Assets

Display Ads (A/B with Copy Variations)

Display Ads A
Display Ads A
Display Ads B
Display Ads B

LinkedIn Ads (2 Ad Groups with A/B with Copy Variations)

Ad Group 1, Ad A
Ad Group 1, Ad B
Ad Group 2, Ad A
Ad Group 2, Ad B

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