Campaign: Investor Relations and Public Relations ABM Retargeting

The Goal

Support an ABM retargeting initiative focused on converting prior website visitors into qualified leads.

The campaign targeted two distinct audience segments - public relations and investor relations - each requiring tailored messaging and visual direction.

My Role

Led creative development for the retargeting campaign, designing display ads and LinkedIn graphics across multiple formats and variations.

I translated segmented messaging into adaptable visual assets while maintaining consistency with brand standards and platform requirements.

Approach

Because this was a retargeting effort, the creative needed to feel relevant and intentional rather than broadly promotional.

I developed A/B tested display ads in multiple sizes and copy variations to support performance optimization. Visual elements were intentionally differentiated between public relations and investor relations audiences, adjusting tone and imagery based on audience profiles while maintaining a cohesive campaign identity.

Each asset included a focused call to action encouraging users to visit the landing page to learn more or start a conversation.

Deliverables

• Investor Relations retargeting creative (display + LinkedIn)
• Public Relations retargeting creative (display + LinkedIn)

Impact

The campaign delivered segmented creative designed to re-engage prior visitors and support landing page conversions, creating a consistent approach for ABM retargeting efforts.