Jody Nelson

Campaign: 100 Reasons to Send a Press Release Guide Live example

I created campaign assets to support a guide outlining 100 helpful tips for sending a press release. The guide was designed to help clients build credibility, raise awareness, and engage the audiences that matter most to their organizations. To promote it, I developed a cross-channel campaign aimed at generating leads among prospective clients. The campaign also served as a resource for Sales to share with existing clients, reinforcing our expertise on the topic. Deliverables included the guide itself, LinkedIn ads, social media content, email communication and landing page graphics.