Campaign: 100 Reasons to Send a Press Release Guide

The Goal

Create a comprehensive guide featuring 100 fresh reasons to send a press release - built to inspire clients, support campaign planning, and help fill editorial calendars with compelling news angles.

The campaign aimed to generate leads among prospective clients while also giving Sales a useful, shareable resource that reinforced the company’s expertise in press release strategy.

My Role

Led creative development of the guide and supporting campaign assets across digital channels.

In collaboration with the content team, I translated approved messaging into a structured, visually engaging resource designed to be both inspiring and practical. I also created supporting creative for LinkedIn ads, social posts, email campaigns, and landing page graphics.

Approach

Because the guide included 100 individual ideas, organization and pacing were essential.

I designed the layout to keep the content engaging while making it easy to scan and reference. Clear hierarchy, thoughtful spacing, and consistent typographic rhythm helped prevent the guide from feeling dense or repetitive.

Supporting assets highlighted select ideas from the guide and clearly communicated its value, encouraging users to visit the landing page where they could sign up to access the full resource.

Deliverables

• 100 Reasons to Send a Press Release Guide (downloadable resource)
• LinkedIn ad creative (including variations)
• Organic social content
• Email campaign graphics
• Landing page visuals

Impact

The campaign positioned the company as a creative and strategic partner in press release planning, delivering a cohesive cross-channel rollout designed to increase awareness and support lead generation.